Editorial Standards

Naturale Edit is an independent beauty and wellness publication.

We write about the science behind beauty and wellness, the practitioners who do the work, and the craft of the field as it is actually practiced.

We disclose conflicts of interest. When a study we cite has a financial relationship between the researchers and the company that makes the thing being studied, we tell you in the article, in plain language. A finding from an industry-funded study is not necessarily wrong. It is just a finding you should know how to read.

We do not name product brands. We write about ingredients, mechanisms, categories, and the research behind them. Naming a product turns an article into a marketing event for or against it, and that is not the kind of writing we are here to do.

We feature the people behind the work, not the people selling it. When we interview a doctor or a researcher, we are there to understand what they have learned. We ask about mechanisms, about what the evidence shows, about the cases that changed their thinking. We do not write profiles that read as advertisements, and the people we publish know this before they sit down with us.

We write in plain language. A reader without a science background should be able to understand every article on this site. When a piece of science needs a technical word, we define it in the same sentence and move on.

We write our own articles. Every piece on this site is shaped by the editor's research, voice, and judgment. We use tools, including AI, to organize sources, check citations, and refine drafts. Every sentence published is reviewed and approved by a human editor.

We do not tell you what to do. We are a publication, not a doctor and not a coach. We will tell you what the science shows, what it does not show, and where the honest disagreement is. If a question is medical, we will say so and tell you to talk to a clinician.

We correct what we get wrong. When an article contains a factual error, we fix it, we note the correction at the foot of the article, and we describe what was changed. A correction is not a quiet edit. The record of the article includes its errors.

We keep a record of our revisions. When something on the site changes after publication, we leave a note on the page explaining what changed and why. The record of an article includes its history.

We protect our sources. When a researcher or clinician speaks to us on background, we do not name them and we do not share their identity.

The publication is free to read and carries no advertising. If this changes, we will tell you before it changes, and we will explain what changed and why.

We take the time the work requires. We would rather publish less and be right than publish more and be wrong.

If you have read something on the site that you believe we got wrong, write to editorial@naturaleedit.com.